There was a really bad shortage of bar staff across Europe after COVID, and no one saw value or stability in the position.
Heineken disagreed and wanted to show that bar work gives you valuable experience for any future career.
So we officially changed the hiring policy of the Heineken Company to add bar experience as a merit for any job application.
Cannes Lions PR 1x Gold
LIA 1x Gold Ambient and Activation
LIA 1x Gold Transformative Business Impact
LIA 1x Gold Creativity in B2B
Heineken disagreed and wanted to show that bar work gives you valuable experience for any future career.
So we officially changed the hiring policy of the Heineken Company to add bar experience as a merit for any job application.
Cannes Lions PR 1x Gold
LIA 1x Gold Ambient and Activation
LIA 1x Gold Transformative Business Impact
LIA 1x Gold Creativity in B2B