People don't really like normal advertising as much anymore, so we put new Heineken Silver into a shoe, instead of an ad.
The Shoe Surgeon hooked us up with 32 pairs, all of which have super smooth Heineken Silver injected in the sole.
So you can, well, walk on beer.
Cannes Lions Bronze Outdoor
Cannes Lions Bronze Brand Experience
Cannes Lions Bronze PR
Eurobest Silver Outdoor
Eurobest Silver PR
The Shoe Surgeon hooked us up with 32 pairs, all of which have super smooth Heineken Silver injected in the sole.
So you can, well, walk on beer.
Cannes Lions Bronze Outdoor
Cannes Lions Bronze Brand Experience
Cannes Lions Bronze PR
Eurobest Silver Outdoor
Eurobest Silver PR