With the very first truck-bed audio system, the Honda Ridgeline is a new truck to love.
After a long hiatus, Honda decided to get back into the truck game with the all-new Ridgeline, and in doing so, faced an uphill battle. The truck category is dominated by American ruggedness, outrageous stunts, and testosterone-fueled one-upmanship. So how can a company like Honda, known for making reliable cars, convince people to take the all-new Ridgeline seriously? The Ridgeline was never meant to out-man the competition. It’s a truck built for every day life, the smart man’s truck. We decided to craft a story around one of the many features that make the Ridgeline unique – the first truck bed audio system.
After a long hiatus, Honda decided to get back into the truck game with the all-new Ridgeline, and in doing so, faced an uphill battle. The truck category is dominated by American ruggedness, outrageous stunts, and testosterone-fueled one-upmanship. So how can a company like Honda, known for making reliable cars, convince people to take the all-new Ridgeline seriously? The Ridgeline was never meant to out-man the competition. It’s a truck built for every day life, the smart man’s truck. We decided to craft a story around one of the many features that make the Ridgeline unique – the first truck bed audio system.
Bronze Clio - Commercials / Music
Clio Shortlist - Television commercials between 30-90second
One of Fast Company's top 5 Super Bowl 50 ads.
#7 on the USA TODAY Ad Meter.
USA Today Top 10 Super Bowl Ads
Business Insider, best TV ads.
Creativity Top 5
Clio Shortlist - Television commercials between 30-90second
One of Fast Company's top 5 Super Bowl 50 ads.
#7 on the USA TODAY Ad Meter.
USA Today Top 10 Super Bowl Ads
Business Insider, best TV ads.
Creativity Top 5